REI recently ran their annual sale, which includes a 20% off coupon. Without really thinking I copied the code from my email and typed it into REI’s search (I credit Google for training this type of search everything behavior). Surprisingly, the folks at REI have thought of this, and helpfully displayed a page that explained how to use my coupon. Very smart.

The REI website with the coupon code ANNV2014 typed into the site search box, above a page explaining how to use the 20%-off member coupon.